Redefining the funeral industry
Ellingard Monument represents over 100 years of tradition in the art of rock. With great respect for the craft, a lot of the work is still made by hand and Ellingard Monument is helping to set the standard in its field. However, they do not allow tradition stand in the way of creativity and innovation.
CLIENT: ELLINGARD MONUMENT AGENCY: SITEMAN MY ROLE: CONCEPT, UX, UI, ART DIRECTION YEAR: 2014
The solution creates and reinforces a safe and professional look. Visually it plays on texts and images that give the feeling of memories and traditions, while presented in a modern design. The mood of the site express seriousness and professional commitment where the communication is factual and personal.
The memorial builder was developed with a consistent focus on interaction and user experience. A minimalistic design that gives the user room to visualize texts, symbols and other decorations on the stone undisturbed.
It was added focus on that the user should have the ability to add and save the draft of a memorial, and then take it up again later. The decision whether a memorial is often a process that involves multiple decision makers. Therefore, we opened for the opportunity to share the draft of the memorial with others.
Ellingard Monuments solution raises the bar for the industry's focus on web by providing access to a personal and intimate product linked to a very difficult phase in life. Their customers now have the opportunity to compose memorials on their own terms. Ellingard Monument did not only improve the ability to visualize and customize memorials for their customers, they have also managed to streamline the everyday life of their employees and funeral directors they work with, and eliminate wrong orders.