MESTER GRØNN
Oozing the joy of flowers
Mester Grønn is the largest wholly owned flower retailer in Norway with over 100 stores. Did you know Mester Grønn's main mission is to create flower joy for you and yours? This task they take really seriously with a website that simply oozes the joy of flowers and sets the bar for the floral industry in Norway. Through engagement, inspiration and highlighting the strong values they are founded on, we have developed an innovative digital shopping experience. The concept extends far beyond just being an online store. Along with Mester Grønn we have created a digital flower universe where dialogue, sharing of expertise and passion for flowers will contribute to loyal and committed customers.
CLIENT: MESTER GRØNN AGENCY: SITEMAN MY ROLE: CONCEPT, UX, UI YEAR: 2015
Results
12 months after release vs. previous 12 months
REVENUE
+64%
TRAFFIC
+50%
On the frontpage you have not only come to an online store, but the total experience of who and what Mester Grønn is. In addition to be engaging, inspiring and have clear buying signals, the frontpage also quickly gives you a sense of trust and highlights the core values and the good stories that build the brand.
Focusing on the most relevant
The first impression oozes the joy of flowers and sets full focus on the most relevant at any given time.
Smart and accessible search
The search function is constant easily accessible and smart prediction provide the consumer with a short distance to the target. Through categorized results the user is presented for a multitude of relevant content.
A strong seller
In addition to being a strong seller, the product pages are a service that consumers seek out and come back to. Personalized recommendations strengthens sales possibilities by presenting relevant and complementary products. User Ratings will help to strengthen the impression of quality and creates dialogue with consumers in an entirely new way.
Seek inspiration and knowledge
The blog pages engage and inspire through playing on the freshness and joy around Mester Grønn’s products. Enriching and building trust among consumers shall strengthen mestergronn.no as the most preferred online shop for flowers in Norway.
Styleguide
