The taste of coffee
Kåre Besseberg delivered their first drink vending machines in 1961 at Esso in Tønsberg. Since then, millions of cups with tasty drinks has been served to the Norwegian people. Kåre Besseberg is a known name in the industry, but the company has never had any distinctive visual identity. As both competition and customer base has grown, the need for visibility, efficiency and quality had grown correspondingly.
CLIENT: KÅRE BESSEBERG AGENCY: SITEMAN MY ROLE: BRANDING, UX, UI, ART DIRECTION YEAR: 2013
A unique taste
We developed a personal identity with retro touches that highlights reminiscent of the coffee and barista world, and promotes the company's history and values. Besseberg is no longer just a known brand - but now has a unique taste that really differentiates them from the crowd.
Inspire to explore
Besseberg.no has become a delicate solution with focus on creating engagement around products and services. Informative and personal text along with an engaging way to present products, inspire users to explore and test new products in a new way.
Simplifying the ordering process
The ordering process was reviewed, simplified and is now integrated with Besseberg’s ERP system. This eliminates many of the manual processes in the organization, as well as the risk of errors and omissions in customer deliveries.