A site that sparkles
Interbrands wines & spirits is one of the leading privately owned premium wine and spirits distributors operating in the Nordic Region. Interbrands came to us wanting a solution that streamlined the everyday life to both employees and customers, where a central part of the challenge was how to bring new and unknown products into the market.
CLIENT: INTERBRANDS AGENCY: SITEMAN MY ROLE: CONCEPT, UX, UI, ART DIRECTION YEAR: 2014
Making an impact
With a detailed and personal presentation of products and manufacturers, Interbrands stand out from the more traditionals. Visually, this is further strengthened through customized icons and illustrative animations. Interaction on the product pages were developed to facilitate good and relevant content by combining several types of navigation and personalization.
We created a set of customized icons that underpin the personality of the brand.
Interbrands shows its commitment through blogging about events, dining tips and trips. The blog has become a strong instrument for consolidating their personal identity.
Now everyone can create brochures
A PDF generator that generates product sheets identical to the product pages, was developed. The PDF generator has really streamlined the work in the marketing department, which now has the ability to select products from the website and put together a product brochure that is automatically generated.
The site appears welcoming with a delicate visual representation of products, manufacturers and not least Interbrands itself. The company reinforces its image as a professional partner through engaging content and solid user experience. The content is focused and thorough, where both products, manufacturers and the company are described in an informative and engaging manner. It leaves no doubt about the quality of manufacturers and products, making it easier to give new brands foothold in the market.
Our expectations for the new website was high, and based on our internal experience and feedback from external users, I can say that they are more than fulfilled. Thanks to Martin’s ability to understand our company’s philosophy, personality and way of working, the whole process went efficient and smooth! He is deliberate and structured in his administration of the process, and is always easy to ask for support.
The website has definitely streamlined our everyday lives and is an important working tool we use daily. Martin has challenged us in terms of creativity, content and design, and has created a solution that we are really proud of, and that gives us considerable strength and confidence in the market.
GUN SØRUM, INTEBRANDS